Scope
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you:
- Visit or use our website
- Request quotes, make purchases, or contact us
- Subscribe to communications or otherwise interact with us online
This policy does not cover third-party websites, services, or platforms that we do not control.
Information We Collect
- Identifiers and contact details: name, email, phone, billing/shipping address, company.
- Commercial information: products viewed or purchased, order and quote history, service preferences; payment method type and last 4 digits (we do not store full payment card numbers if a third-party processor is used).
- Device and usage data: IP address, cookie identifiers, browser/device type, pages viewed, referring/exit pages, timestamps, interactions.
- Communications and user content: inquiries, feedback, and any information you provide via forms, email, or chat.
- Inferences and preferences: derived from your interactions to personalize and improve our services and site.
Sources:
- Directly from you (forms, orders, inquiries)
- Automatically via cookies, pixels, and similar technologies
- From service providers and partners (e.g., analytics, payment processors)
How We Use Personal Information
- Provide products and services, process orders/quotes, and respond to inquiries
- Operate, secure, troubleshoot, and improve our website and services
- Send administrative messages about your orders or requests
- Marketing and promotions (with your consent where required)
- Prevent fraud, protect our rights and users, and comply with legal obligations
Legal bases for EEA/UK users:
- Contract necessity (e.g., order processing, support)
- Legitimate interests (e.g., site security, analytics, service improvement, limited direct marketing)
- Consent (e.g., non-essential cookies, certain marketing)
- Legal obligations (e.g., tax, accounting, regulatory compliance)
Cookies and Similar Technologies
We use:
- Essential cookies: required for site functionality and security.
- Non-essential cookies: analytics and, if enabled, advertising/retargeting.
Your choices:
- EEA/UK: We request consent before setting non-essential cookies.
- Browser signals: Where required by law, we honor applicable signals such as Global Privacy Control (GPC).
Retention
We keep personal information only as long as necessary for the purposes above or as required by law. Typical periods:
- Inquiry and support records: up to 2 years after last interaction
- Order and transaction records: up to 7 years (tax/accounting)
- Marketing preferences: until you unsubscribe or revoke consent
- Analytics data: up to 26 months (or as configured with our providers)
We may retain information longer to establish, exercise, or defend legal claims.
Disclosures of Personal Information
We share information with:
- Service providers acting on our behalf: hosting and IT, analytics, payment processing, email/SMS, customer support, logistics/shipping, and security providers
- Professional advisors, authorities, or parties to a business transaction, where required by law or necessary to protect rights
We require service providers to safeguard personal information and use it only as instructed.
International Data Transfers
If we transfer personal data from the EEA/UK to countries without an adequacy decision, we use approved safeguards such as the EU Standard Contractual Clauses and implement additional measures as appropriate.
Your Privacy Rights
EEA/UK rights:
- Access, rectification, erasure
- Restriction and objection (including to direct marketing)
- Data portability
- Withdraw consent at any time (without affecting prior processing)
- Lodge a complaint with your local supervisory authority
U.S. state rights (e.g., CA, CO, CT, VA, UT) may include:
- Know/access, correct, and delete personal information
- Opt out of targeted advertising or the “sale”/“sharing” of personal information
- Appeal a denied request (where applicable)
- Non-discrimination for exercising your rights
How to exercise rights:
- Email: [email protected]
We will verify your request and respond within the timelines required by applicable law (typically 30–45 days, extendable where permitted).
“Sale” or “Sharing” of Personal Information
We do not sell or share personal information as defined by the California Consumer Privacy Act, as amended by the CPRA. If our practices change (for example, if we engage in cross-context behavioral advertising), we will update this Policy, provide a “Do Not Sell or Share My Personal Information” link, and honor applicable signals such as GPC.
Security
We use administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit, access controls, staff training, and vendor due diligence. No method of transmission or storage is fully secure; please notify us promptly of any suspected unauthorized use or security issues.
Children’s Privacy
Our services are not directed to children. We do not knowingly collect personal information from children under 13 (U.S.) or, in the EEA/UK, below the country-specific digital consent age (typically 13–16). If you believe a child has provided us with personal information, contact us, and we will delete it.
Third-Party Links and Services
Our website may contain links to or integrations with third-party websites and services. Their privacy practices are governed by their own policies. Please review those policies before providing personal information.
Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated version with a new “Last updated” date. If we make material changes, we may provide additional notice (e.g., on-site banner or email).
How to Contact Us
Email: [email protected]
Postal: Lucas Equine Equipment, Inc., 4161 US Highway 27 South, Cynthiana, KY 41031